Ash (Akash) Daswani


Ash Daswani
Natasha Makhijani

Natasha Makhijani


Ash successfully built one of the largest CE companies in the UK supplying the likes of Amazon, Tescos, Maplin, John Lewis, WH Smith, Argos, Carphone Warehouse, Dixons, QVC, Sit UP & many others. Growing his Group of Companies from a one-bedroom flat selling PCs to the local residents to a Group consisting of factories in HK & China, Software Developers, CE in India and the US, employing just over10,000 people all over the Globe. His company took No1 Market share from such names as Toshiba, Samsung, Kodak in the Digital Photo Frame market, in one instance the Group was No1 in market share in the Mp3 arena, one of his biggest achievements was taking his company to a T/O of $18m per month. The DAB player launched was voted 'WHICH' DAB player of the year, with licenses for Manchester United, Newcastle, Arsenal, Liverpool & Twentieth Century Fox saw the Group venture into many products. Launching the first e-book reader in India with top Bollywood stars has meant that Ash has experience of making and taking a company from start to a Global player. Ash loves gadgets, you only have to look at his desk at the office to work that one out! Ash now handles everything operational at SNAPP RESUME and also overlooks the 'Videmploy' project being launched by OS Innovation, he has also Co-Founded Oliver Sanderson our sister company a venture into the recruitment sector.


Academically Natasha started her education at City University with a degree in Sociology and Economics. At the age of 22 Natasha was the youngest student to be accepted on a Masters program in the USA with Depaul University in Chicago; to study the PHR (Professional in Human Resources) course. Studying with qualified HR professionals and Senior VP of HR in the USA Natasha’s wealth of knowledge, exposure to professionals in the industry started very early on in her career. Today she is a member of SHRM (Society of Human Resource Management) the worlds largest HR professional network.


She started her professional career with Hays Logistics in 2000 on their graduate scheme. Setting up the Victoria office with her Manager within two years she managed the Victoria office and 8 staff (the top-performing office in the country). Natasha recruited on a retained and contingency basis from Supply Chain Director to Logistics Director. It was in 2004 that Natasha had peaked in her career with Hays and decided to take a sabbatical.

Being the ambitious individual that she is Natasha was offered the opportunity to work with Michael Page and Robert Walters. She started with Michael Page Human Resources in October 2006. In her first year, she was their top biller within HR. She set up their St Albans office and then moved to London to set up permanent recruitment for the Public Sector. She was promoted to Managing Consultant and contributed to the growth of the Public sector office billing over £1 million.


She is a seasoned recruiter and has always delivered on her many retainers. An example of this is where Natasha won 35 Retained assignments with her Director for the DWP. She was the Account manager for Michael page and personally filled 17 of these roles. She is totally conversant with Competency-based Interviewing techniques, Assessment centres, Testing skill sets and Diversity reporting techniques.


Natasha’s ambition took her a step further and she set up Oliver Sanderson search and selection. She currently recruits from Board level to Middle management roles cross-sector.

He has been Responsible for all aspects of Retail Operations across multi-sites in several high profile organisations, including American Express, Hutchison Telecom, N Brown Group Plc, Shop Direct Group, Yodel, and Mothercare Plc, and set up key relationships with outsourcing partners in both South Africa and India. He was Appointed in 2005 to the board of Shop Direct Group to help merge two distance shopping giants together following the acquisitions of Littlewoods and GUS by the Barclay Family. This enabled the rapid development of the digitisation of the catalog giant. He has achieved much success in improving cost efficiency, service levels, site consolidation, and overall profit contribution. Left the wider group ( includes Yodel), in June 2016 and joined Mothercare Plc as Supply chain and Business Transformation Director. Key skills include Board/ senior experience in Global Supply Chain, IT, multi-site contact centres, warehousing and distribution, retail operations and digital transformation. FCA approved in financial services, wide-ranging experience in Retail, Telecoms, Financial Services, and online shopping, Keith has now become the Lead Investor in SNAPP RESUME, bringing the finance needed to expand the business and his invaluable experience to the Board as a Mentor and NED. 



Marija brings with her a wealth of experience from the operational and commercial side of business aspects, her more notable experience included appearing on Channel 4’s undercover boss, whilst CEO of Harry Ramsdens.


Marija has held several senior roles including COO of YODEL, MD of Nuffield Health and Director of Operations of YUM Restaurants International which incorporated the KFC brand in the UK. Marija currently works very closely with Natasha and the Board to help Oliver Sanderson through this very exciting time of transition and delivering on the convergence of our software offering with our traditional recruiting practices. 


Sam joined SNAPP as a digital apprentice, but in the very short time that he has been with us, he has proven to be an excellent addition to the team. He has been brought in to handle all our Social Media needs, however, it looks like he will be taking on bigger challenges shortly! 

Sam now works with the SMT to help manage, run and coordinate all the teams Globally working on SNAPP, he will be working with all our Founders and BETA testers alike to complete, finalise and launch SNAPP to the general public! Sam will also be working very closely with Ash our CEO to help build the team to take SNAPP to the next level.

Sam is part of the Founding Team and has been instrumental and getting SNAPP off the ground! 

Marija Simovic

Former COO YODEL, CEO Harry Ramsdens, Ops Director YUM Group

Marija Simovic

Keith Basnett

Angel Investor

Sam Tenzer

Sam Tenzer

Project Coordinator - Co Founder | SNAPP RESUME
Also the 'Star' of our promotional Videos!

Keith Basnett